How Not to Reach Out to Muslims

A Christian preacher has decided to dedicate September 11 for burning Qur'ans.  You can watch the video here.  Watching this I am dumbfounded.  I understand that there is anger and frustration toward Muslim extremists and terrorists.  But this is not the way to respond, it certainly is not the way for a Christian preacher to respond.  Why not reach out in love?  Why not follow Paul's example in Acts when he visited Athens and although he disagreed with their religion, he sought to build bridges?  Christians would be horrified by people burning Bibles.  As a wise Man once said. do unto others as you would have them do unto you.